Townsquare Media Yakima is formally introducing radio veteran Nik Krastins as the new regional market president for Yakima and Tri-Cities.

Krastins, who brings more than 20 years of radio, sales and management experience -- most recently with iHeart Media in Seattle -- will be based in Yakima. He replaces Cheryl Salomone, who moved to the East Coast to pursue a new career opportunity and be closer to family.
“I’m excited to join Townsquare Media and work with the terrific teams we have in Yakima and Tri-Cities," said Krastins, who assumed his new duties Sept. 26. "I look forward to getting involved with the local community and helping our heritage brands grow.”
He'll oversee 11 brands in Washington, including six in Yakima -- 94.5 KATS-FM, 92.9 KDBL ("The Bull"), 107.3 KFFM, Mega 99.3, Newstalk KIT 1280 and 1460 ESPN Yakima.
Krastins left his general sales manager position at Seattle's KJR FM & AM to join Townsquare, and he's already happily settling in to the "dry-side" lifestyle.
Prior to KJR, Krastins spent six years at Root Sports Northwest, where he was a regional sports seller of the Seattle Mariners, SuperSonics, the Pac-12 and the Big Sky. From 2002-06, he sold the Mariners Radio Network on KOMO-AM, and from 1996-2002 he worked in sales for Sports Radio KJR 950.
"It's great having Nik on board with Townsquare Media," Yakima operations manager Rik Mikals said. "Nik's vast knowledge of marketing and sales is a great asset to our successful radio stations, digital offerings and events. I can't wait to start working with Nik and I know he will be able to bring a huge value to our company, our clients, our listeners and the whole Yakima Valley community."
“Nik is a terrific addition to lead our talented teams in Washington," added Kevin Godwin, the company's Boise based, northwest regional vice president. "He has a track record of success and is the leader we have been searching for.”
Krastins and his wife, Christine, have two grown children: Mia, a student at the University of Arizona, and Kai, who lives in the Seattle area.